April 8, 2013 - ITV Studios Global Entertainment (ITVS GE) has signed a multi year content deal with the new international subscription video-on-demand service Cirkus that will launch later this year.
ITVS GE will be a major content provider, supplying hundreds of hours of programming, initially focusing on drama but including other genres too. Titles will include ITV Studios’ Lewis, Appropriate Adult, Poirot, Vera, Prime Suspect and Blue Murder as well as third party acquisitions such as Case Histories, Touching Evil and Above Suspicion.
Cirkus is a subscription video-on-demand service that offers the very best of British television programmes for use by international Pay TV operators. It will launch initially in Scandinavia and has been created by the content consultancy, Content&Co, in collaboration with Ostmodern, the UK’s leading digital product design studio and Wiggin - one of the country’s foremost media law practices.
Dan Gopal, SVP, Global Digital Media and Home Entertainment, ITVS GE comments: “We are always looking for new opportunities to extend the reach of our content for consumers, so we are delighted to be a major content provider for the new SVOD service Cirkus. ITVS GE is the home of so much quality programming that audiences in the Nordic region love, and we are proud to be part of this best of British content service that will offer great choice and a fantastic user experience across many platforms.”
For Cirkus, Mark Bradford said: "Incumbent Pay TV platform operators everywhere are looking for strong new services to bundle into their top-tier pay TV packs to deliver more value to these subscribers. In particular, they are looking to address the imbalance between their linear and on-demand offerings bringing them more in-line with increased viewer demand for on-demand access. Our deal with ITVS GE gives Cirkus on-going access to both the cream of its newest TV series as well as its well-known, iconic titles. It will help ensure that Cirkus is always fresh and distinctive.”