MIPCOM, Cannes, Monday 17th October – ITV Studios’ hit format Love Island, which is leading the company’s formats slate at this year’s market, has been commissioned in Sweden by TV4.
The series will be produced by ITV Studios Sweden and will air next year. It follows on swiftly from last week’s announcement that Nine Network had commissioned the show in Australia.
It means a fourth territory for the format following the successful launch of the show on RTL2 in Germany last month, and the record-breaking third series on ITV2 in the UK over the summer.
Anna Rydin, Managing Director, ITV Studios Sweden, said: “We are really excited about producing Love Island together with TV4. It is such an entertaining format, packed with love and humour, which actively engages its viewers in the content in a unique way throughout the series."
Mike Beale, Managing Director, Nordics and ITV Studios Global Creative Network said: “We are delighted to be taking Love Island to Sweden. Coming in to the market with two more territories signed-up, coupled with its launch in Germany, there is a strong momentum around the format. The everyday ups and downs of the Islanders is something that younger audiences everywhere can relate to and this makes it an appealing proposition to global broadcasters.”
Fredrik Arefalk, Head of Channels, TV4-Group, said: “Love Island is one of the largest initiatives ever for TV4 Play and will powerfully complement the broad supply of programmes on our other channels. The fact that Love Island is a live event, in which our viewers and users can affect the outcome of the show, will contribute greatly to TV4 Play’s position as the natural starting point for new television experiences.”
The format which jets a team of young singletons to a glamourous villa to find love whilst basking in the sun is the UK’s number one reality show for 16-34s. The smash hit series aired on ITV2 this summer averaging 2.5m viewers with a share up 69% on series 2. Viewing grew every week culminating in 3.1m viewers for the live final, 110 million requests on ITV’s The Hub, 7.2million tweets across the series, 150million short form views on Facebook, Twitter and YouTube and 90,000 water bottles sold.
In Germany, the Love Island App was downloaded over 200,000 times with more than 11 million interactions, and it was the most streamed RTL2 format ever on TV Now.
Love Island sees its occupants live the celebrity lifestyle in a stunning villa in a beautiful location. They are on the lookout for romance, but as always the road to love never runs smoothly as they must not only choose their partner wisely but also win the hearts of the public. It’s up to the viewers to decide who they want to stay in the show to watch their relationship to develop and which pair they want to crown the hottest couple on the island. Full of flirting, jealousy, rejection and romance, Love Island is an emotional feast of lust and passion in the sun.
Love Island is an original ITV Studios Entertainment format and is distributed internationally by ITV Studios Global Entertainment.